Wish finder
Turn wishes into concrete features
Dreamlike Storytelling
Uncover the true relationship between HCPs and brands
Giving voice to the deep desires of Pharma stakeholders, turning them into tangible features
A unique tool on the market that, through 8 cross-culturally validated videos, activates fundamental human desires (stimulation, exploration, joy, familiarity, relaxation, protection, control, empowerment) and fosters the generation of new ideas and services.
The technique encourages clinicians, patients, and pharmacists to identify innovative solutions capable of addressing the emerging desires, which are then translated into detailed descriptions and analyzed through quantitative KPIs.
To gain real insight into the ever-evolving dynamic between HCPs and your brand
A qualitative technique designed to deeply explore the evolution of this relationship, immersing physicians and pharmacists in a kind of “waking dream” where they interact with brands as if they were real people.
This method allows for the detection and anticipation of changes, opportunities, or potential threats while they are still weak signals, offering guidance on how to act before they become clearly visible.
Department-level data that turns complexity into strategy
Hospital market share analysis is often hindered by overlapping therapeutic indications.
By leveraging prevalence and incidence data at the department level, this approach enables a more accurate reconstruction of target markets, delivering strategic value across all business units involved in the drug’s performance.
Where clinical experience meets collective insight: the path to conscious adoption
Promoting the informed adoption of newly introduced drugs means creating opportunities for authentic peer-to-peer exchange, where clinical practice becomes a space for dialogue and shared experience.
Through structured peer-to-peer settings, early experiences evolve into valuable insights: the key drivers behind real-world use emerge, operational barriers are identified, and the motivations that led clinicians to overcome or recalibrate them are analyzed.
This approach accelerates the process of familiarization and confidence with new or recently launched therapies.
From Recall to Prescription: how communication drives therapeutic adoption
People Pharma offers a strategic solution to monitor the effectiveness of Field Force communication and promotional activities from the very launch of the drug.
This approach enables the evaluation of message dissemination, product perception, and its impact on prescribing behavior — transforming monitoring into an operational and predictive tool that supports marketing, sales teams, and business intelligence.
Market estimation based on the actual treatment eligibility of real patients
People Pharma’s approach to estimating the true market potential of a drug is based on assessing the actual eligibility of real patients for therapy adoption.
This method eliminates the complacency effect — that is, the risk of overestimation that often leads specialists to indicate a higher number of enrolled or enrollable patients than those truly suitable for the treatment under evaluation.
Understanding what matters to patients, for more effective care and stronger therapeutic relationships
A methodology designed to identify the most relevant and preferred product features from the patient’s perspective, with the aim of guiding therapeutic development and communication.
This approach can enhance satisfaction with the therapy, strengthen the quality of care and the patient–physician relationship, and promote greater treatment adherence.